TANBOER's Progressive Road: Advancing Overseas with Professional and High-Quality Products

On December 3-5, 2024, TANBOER landed at the International Sporting Products and Outdoor Fair (ISPO Munich) in Germany with new multi-scene professional outdoor products, unveiling the brand's new aesthetics, new benchmark, and new scenarios to the world, conveying the brand spirit of China's smart manufacturing and great national craftsmen, and fanning the public overseas with its professional outdoor and high-quality products.

ISPO 2024 show floor

As one of the world's most influential professional exhibitions for multi-category sporting goods, ISPO is not only an important bridge for TANBOER to deeply connect with the international market, but also one of the important destinations for TANBOER brand's global discovery journey.

TANBOER wins ISPO Annual Awards in 2022 and 2023

TANBOER was first invited to participate in ISPO in 2022, sharing the stage with outstanding brands from 50 countries around the world, showcasing the quality and charm of China's smart manufacturing; the following year, the brand was invited to Munich for the second time, and won the ISPO Design of the Year Award for its professional and high-quality products; and now, for the third consecutive year, TANBOER won a number of prizes, including TOP10 Outer Layer and Winner of the ISPO Award 2024, demonstrating that with 25 years history of development, TANBOER has grown to become a professional outdoor brand that is deeply rooted in the domestic market and also has the advantage of expanding internationally.

"New Aesthetics" International Exhibition Shows Oriental Philosophy

At this year's show, TANBOER has created an aesthetic space full of oriental philosophy and natural balance. The idea of the booth, "Naturally Endowed Stone Charm", was extended from the design concept of the sixth generation of TANBOER stores, "Nature, life and people are in harmony with each other". At the booth, a "Red Rock Peak landform" art installation, which originated from the natural texture of the mountains in Qingzhou, the birthplace of the brand, is a perfect blend of modern art and commercial visualization, and a new interpretation of the TANBOER brand's philosophy of "befriending nature" Design Aesthetics.

ISPO 2024 TANBOER Hall

TANBOER's first sixth-generation concept outdoor flagship store is located in the ancient city of Qingzhou, inheriting the love and warmth of the TANBOER brand genes, tracing back to the humanistic deposits of the local millennium cultural lineage, and effectively connecting the brand with the venue and the city history by incorporating a natural experience full of novelty, wrapped in the natural objects full of vitality such as mountain scenery and trees.

TANBOER Outdoor Flagship Store

"New Benchmark" 25 years of craftsmanship in making good down jackets

With 25 years of dedicated research, TANBOER has always insisted on quality, focusing on scene-oriented functional apparel. Focusing on function and technology, TANBOER always takes "good down jackets and good warmth" as its core competitiveness, and outputs a natural, healthy, fashionable and warm lifestyle for users.

TANBOER and Billion Horned Whale N.O.C Arctic expedition trip

TANBOER Outdoor Down Jacket is made of high quality down originating from China, Siberia, and other golden down belts of 41°-83° north latitude, which can be used for decades if properly maintained. 

Good down is not only limited to the down itself, but also in the fabrics, craftsmanship and details are constantly polished. Supported by the world's top technological fabrics such as eVent, CORDURA, DERMIZAX, etc., and long-term cooperation with fabric and accessory suppliers such as the British Coats sewing thread with a history of more than 260 years and the German Blue Lion Golden Needle, TANBOER provides consumers with high-quality products with outdoor scenario-based functions by means of the international first-class supply chain system.

ISPO 2024 TANBOER Exhibit Details

"New Scenario" Multi-scenario Outdoor Apparel

At the booth, between the red rock peaks, glaciers and snow, and the modern city, the "all-star lineup" of professional outdoor apparel of TANBOER multi-scenario was on the stage to meet the different fashion needs of high-performance outdoor, polar exploration, lightweight outdoor, skiing, urban sports, fashion sports, business, and other outdoor scenarios at one time.

ISPO 2024 TANBOER Hall

It is worth noting that TANBOER Polar Exploration Series, selected 95% French Mula down, can meet the -35 ℃ extreme cold environment cold needs. The core products of this series are made of CORDURA® high-strength tear-resistant fabric, which has high strength abrasion resistance, tear-resistant performance, as well as splash-proof performance, to meet the user's needs for protection in extreme natural environments; the shell windproof layer is compatible with the grapheme temperature-locking mid-layer, which can excellently block the wind, snow and cold, and help polar explorers enter the cool of the cold in a fully.

TANBOER Polar Exploration Series

All-round display of hardcore strength of the TANBOER all-weather wind-by-wind 3-in-1 assault jacket, with upgraded eVent professional outdoor fabrics, lightweight and comfortable, wind and water repellent ability, high moisture permeability and more wear-resistant to adapt to the sudden changes in the weather and complex terrain encountered in the scenes of hiking, climbing and so on. The warmth layer is imported from France800+ high fluffiness Mula down, which is well prepared for the outdoor low-temperature environment to keep you warm flexibly; The layout adopts the 4D technology dynamic cutting, the bottom of the sleeve one-piece splicing, more flexible activities, tailored for outdoor sports.

TANBOER all-weather windproof 3-in-1 jacket

Professional and reliable product performance has made TANBOER's new products shine in front of international outdoor practitioners and enthusiasts, and the brand's design concept of "functionality and fashion-ability" has also been recognized by supermodel Coco Rocha, who is a fan of the TANBOER brand. Coco Rocha and other fashion insiders resonated with the concept of "Functionality and Fashion-ability" of the brand, and it is a harmonious compatibility between the outdoor industry and the urban fashion.

International supermodel Coco Rocha in TANBOER Polar Explorer

Great National Craftsman & Global Vision -- 25th Anniversary from the Heart

On the journey of global discovery, with "new aesthetics", "new benchmark" and "new scenario", TANBOER insists on providing consumers with human-centered scenario-based functional apparel. 25 years of dedication and experience, TANBOER continues to enhance the world's leading digital intelligence supply chain, integrating international cutting-edge technology and award-winning independent research and development innovative technology to stimulate "more scenes applications, better quality, more fashionable" professional outdoor functional fashion new qualities, not only become the benchmark for high-quality development in China's outdoor down jacket industry, but also show the confidence and vision to enter the global market, representing China's smart manufacturing and connect with the world.

TANBOER has not only become an innovative benchmark for the high-quality development of China's outdoor down apparel industry, but has also demonstrated its confidence and vision to enter the global market and speak to the world on behalf of China's smart manufacturing.

ISPO 2024 TANBOER Hall

Traveling to the wilderness, starting from the "original aspirations", TANBOER will accompany outdoor enthusiasts along the way to explore infinite new horizons.